1
Headlines began with an attention-seeking purpose to beat out and stifle competition amongst newspapers.
2
Though headlines are still used for that purpose, they can do so much more.
3
We may think of headlines as a common occurrence and a second nature element of our daily world, however, we should think about them with more intention.
4
Headlines don’t only grab focus, they can function as a quick guide and summary into the information you carry, for instance on your website, especially for your target audience.
5
Well-written headlines are also useful for your brand campaigns, marketing collateral, blogs, and more, as a glimpse of your brand tone and perspective on the world.
6
Remember that most of us skim what we read these days to quickly assess for value, so the brevity of headlines will always be a necessary and key tool for any brand.
7
| “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy |
8
(When you take a trip to Imagination Station…)
Extras
