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So have you ever taken a hard look at your competitors?
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And do you know who your real competitors are?
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Completing a competitive audit will show you where and how you are positioned amongst your competitors.
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An audit will also help you discover where you must pivot your brand in order to have and maintain the competitive edge.
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A competitive audit can encapsulate a range of data, from understanding the competitor’s usual quantitative measurements to their more qualitative metrics, like world perception, values, brand aesthetic, and more.
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The purpose of a competitive review has a large function for your brand. You and your marketing should look, feel, and sound different (and better) than the competition.
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“An audit is an opportunity to build a complete understanding of the business and establish context for the branding solution.”
– David Kendall
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(If you’ve got it, flaunt it.)
Extras
