1
Imagine if Apple primarily spent their marketing budgets on targeting accountants? Or Oscar Meyer to vegans?
2
Understanding your audience—the people, organizations, and businesses—that you sell to allows you to effectively tailor your messaging and creative to align with their needs, pain points, and habits.
3
We call these various types of buyers a Persona—a roughly grouped together collection of like-buyers.
4
An effective Persona will tell you who your customers are, their buying motivations, and where they want to be marketed.
5
Your Persona should have a name and a face so that as you are creating products, marketing, and other materials for these buyers you can talk to just that one person.
6
Question—How many different types of buyers do you have right now for your product or service? And what are the reasons that each of those buyers buy from you?
7
“Everyone is not your customer.”
– Seth Godin
8
(A word to the wise…)
Extras
