Marae Events

Branding

DOWN TO DETAILS.

Pulling off a successful event can be extraordinarily difficult, whether personal or corporate. It all comes down to details. Paying attention to the minutiae of event planning and execution is exactly how modern8 and the founders of Marae approached the creation of their new brand identity. We crafted new letterforms in an elegant thick and thin typeface without serifs, but not a san serif in the conventional understanding. The layout of their business card echoes the layout of elements at an event—exquisite but understated, clean yet rich. We love their services and their identity.

Picture of Alysha Smith
Alysha Smith is the chief executive officer and creative director at modern8, a strategy focused design agency in Salt Lake City, Utah.