new packaging insight

...Insight Eyeworks, had us design the packaging and display for their I-Image line of reading glasses...

Branding

Our long-term client, Insight Eyeworks, had us design the packaging and display for their I-Image line of reading glasses exclusively sold at Sam’s Club. The packaging has three different product lines, with six power level variations within each, all incorporating the logo we designed for them three years ago. The packaging is designed to position the merchandise as a branded product line, distinguishing it from its generic predecessor.

Picture of Alysha Smith
Alysha Smith is the chief executive officer and creative director at modern8, a strategy focused design agency in Salt Lake City, Utah.