Pretty Bird is the restaurant passion project of celebrity Chef Viet Pham. Known for precision and superb flavor, Pretty Bird is the definition of clucking good food. However, in order to meet their business objectives and support their desire for expansion, Pretty Bird needed to find the depth in their brand, learn to express their meaning, and update their public presence, from their website to social media. In the end, we developed a brand that felt fun, dynamic, and, most assuredly, different from the rest of the coop.