transwest credit union transwest credit union
Strategy
Branding
The Who
TransWest Credit Union is a member made, member owned financial institution. Originally a credit union that began for Union Pacific Railroad workers, TransWest has grown to include more than railway workers and their families—they serve the goals and needs of all.
With humble origins and a desire to create security and prosperity for generations to come, TransWest is a credit union emphasizing neighbor-ness. It’s a credit union that is built by everyday people who serve the everyday people.
The TransWest Identity
The TransWest Brand Ethos
The Promise
EMPLOYEES | We promise more than a job. We promise time well spent with friends
and the perk of being paid.
MEMBERS | We promise more than a membership. We promise to be the stewards of your hopes, goals, and dreams, which may sometimes come with a “not yet.”
The P.O.V.
We believe TransWest is like a neighborhood—you instantly belong and we can talk about the things that matter most to you.
We’re your home away from home.
The Purpose
To provide a secure and personal place to connect over where you want to be and dare to dream.
The Brand Book
