It was inevitable. We haven’t done a lot of social media for clients in the past, but three years ago we designed the logo, the packaging and the website for a local snack foods startup called nush. Now, we’re doing their social media as well. The product has no added sugar and dramatically low carbs, so we’ve got a good story to tell. We think social media too often lacks the emotional connections that strong creative can produce. Early results show we’re right. Facebook “likes” are up 65% in only one month.
Alysha Smith is the chief executive officer and creative director at modern8, a strategy focused design agency in Salt Lake City, Utah.
