1
What reason do you give your audience to choose your product or service?
2
Your brand should have a connective ground that signals your audience as to why your product or service is “better” than your competitors’.
3
And, definitely, this logic can stem from pricing, convenience, quality, style, etc.
4
Just keep in mind that your competitive advantage may differ from buyer to buyer.
5
Groups who purchase out of convenience may coexist among groups who buy out of trust, and these groups can coincide even with those who buy for status.
6
Marketing with your competitive advantage displays and connects to your potential and current consumers with what can matter to them — plus, who doesn’t like to stand apart?
7
Question: What is your current competitive advantage for your different buyer personas? Does your marketing appropriately reflect them?
8
(It’s okay to brag sometimes.)
Extras
