1
Defining your brand archetype gives you, and, all those who associate with your brand, a sense of who you are.
2
Archetypes come from Carl Jung, a Swiss psychiatrist, who posited that there were 12 fundamental archetypal people. Brand strategists use archetypes to identify the personality of the brand.
3
If you know who you are and what you are trying to accomplish, then the messaging and marketing become much more efficient and effective.
4
My mother used to tell me as I walked out the door, “Remember who you are and what you stand for.” If brands would have those two things locked in through the use of a purpose and an archetype, the business they are pursuing would become invariably easier.
5
Question: What are 3-5 adjectives that people inside and outside of the company would use to describe your company?
6
“…in a planned economy there was no need for advertising and branding.”
7
Here’s more insight on our process and how we discover your brand’s archetype at modern8.
8
(Usually it’s memes. This week, it’s some helpful information on the 12 archetypes.)
Extras
