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What do you believe about the world as a brand? Your brand’s response to this question is also what we define as the Point of View (POV).
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The POV is how your brand personality goes about interacting in the world—it’s your brand personality in action.
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If you believe a “spoonful of sugar helps the medicine go down,” you may be a brand that provides humor or gamification for something that is inherently “difficult to swallow,” like saving money, eating healthy, and so on.
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The point of the POV is to provide a framework of thinking, developing, and behaving for those creating the content, interacting with customers, building the product, etc.
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Question: What is different about the way your current brand sees the world versus any previous brand you worked with?
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Get a bird’s eye view.
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“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.”
– Paul Rand
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(Possum-bly closer than you think…)
Extras
